Social media marketing is the use of social media platforms to connect with your audience and build your brand, increase sales, and drive website traffic.  This involves publishing great content on your social media profiles, building an audience and customer base to create a list of contacts who are interested in what you have to sell.  It also involves listening to and engaging with your followers, analyzing your results and running social media ads to increase brand awareness or to build a contact list.

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Currently, the major social media platforms are Facebook, Instagram, X (was Twitter), LinkedIn, Pinterest, YouTube, Snapchat & TikTok.  Not every channel will be a good match for every business.  I will recommend the best platforms for your business and what you aim to achieve.  Normally, this will involve activity on 2 or 3 platforms.  

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Whether you want to build your brand, increase sales or expand your business, a robust social media presence is vital.  Using a mix of researched information, specially-designed graphics and your own original videos, photos and artwork, I can take the pressure of keeping up with your social media channels to help you succeed.

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Services include:

• account setup, where required

• connecting platforms for seamless cross-posting

• analysis of competitor activity

• research & identification of market

• daily management

• keyword research

• engagement with your followers

• responding to comments, posts and questions

• identifying and utilising viral content

• negotiating with influencers on your behalf

• preparing and managing boosts and ads

• ensuring your channels are social and not just a static billboard

• basic monthly impact analytics

• content creation and sharing other posts

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